Step 1: In a small bowl, dissolve yeast in warm water and let sit for 5 minutes until foamy.
Step 2: In a large mixing bowl, combine warm milk, sugar, melted butter, egg, and salt. Add yeast mixture and mix well.
Step 3: Gradually add flour, mixing until a soft dough forms. Knead on a floured surface for 5-7 minutes until smooth and elastic.
Step 4: Place dough in a greased bowl, cover with a towel, and let rise in a warm place for 1 hour until doubled in size.
Step 5: Roll dough out on a floured surface into a 12×16-inch rectangle. Spread strawberry jam evenly over the dough.
Step 6: Mix 1/4 cup sugar and cinnamon in a small bowl, then sprinkle evenly over the jam.
Step 7: Starting from the long edge, tightly roll the dough into a log. Cut into 12 equal slices using a sharp knife or dental floss.
Step 8: Place rolls in a greased 9×13-inch baking dish, cover, and let rise for 30 minutes.
Step 9: Preheat oven to 350°F (175°C). Bake rolls for 25-30 minutes until golden brown.
Step 10: While rolls bake, beat cream cheese until smooth. Add powdered sugar, milk, and vanilla, mixing until creamy.
Step 11: Drizzle glaze over warm rolls and serve immediately.